Scare you? Well it at least peeked your curiosity and thats the goal of these types of campaigns. Yep it's an advertising campaign for Resistance 2. Apparently in Dublin Ireland a local free newspaper agreed to run a 4 page wrap around their newspaper. Of course I'm sure some elderly people died of heart attacks, maybe went in to hiding before looking further in to it but hell, it was worth it right?

There is no doubt this is a creative approach and though I personal approve I'm sure many don't. Given the way America is at the moment I'm sure this may have seemed believable to some. Either way it got the word out.

[via Kotaku]